American Crew Firm Hold Styling Gel is not a gel for wimps, but it is a gel for style makers. You will get the ultimate shining & holding power with this firm holding alcohol-free gel. Your hair will appear thicker and your style will last and last! What you won't get is a flaky head or a dried up scalp because unlike other firm holding gels, American Crew adds natural extracts and Vitamin B5. There is no other gel like it and we are pretty sure once you have gone "American" you will never turn back.