Goldwell New Blonde base lifting cream is perfect for creating natural-looking highlights and blending in re-growth in between coloring. This fast and easy process only takes 5 minutes so it's super simple as well! New Blonde will lighten only your natural hair in a very subtle, yet noticeable way (1 – 1.5 levels) helping to make regrowth a thing of the past. Just one color mixed with the New Blonde lotion and your stylist will be done in a flash. You'll be thrilled with your neutral results with NO brassiness.Also great when adding highlights to soften the base level between sections of hair.