Goldwell Topchic Hair Color is the best selling permanant color on our website. Goldwell is known for excellent hair care products and color. With Topchic you get even, shiny results everytime you use it. Your hair is left, soft and managable without the dryness that other colors can leave. Try it today and you will see, Goldwell is the very best in hair color in the world. Goldwell Topchic Triflective Naturals give you 100% grey coverage even with the coarses of hair. This Triflective system tones and shines deep within your hair leaving it with the most youthful of glows.