Vero K-Pak Age Defy Color is a breakthrough permanent hair color collection from Joico. Don't just color your hair! Defy the Gray, Dullness, Coarse Texture and Damage that age can bring upon your once beautiful hair. Treat your hair to a little TLC with renewed texture, unparalleled softness, luster and shine! Joico's Vero k-Pak Age Defy color will protect your hair from the inside out.