blinc is the original eyeliner invented to form a water-resistant layer of color that contours your eyes. Since blinc is not a cosmetic paint like conventional eyeliners, it cannot fade, smudge, run or flake, even if you cry or rub your eyes. The intense layer of color creates a dramatic look that lasts all day. Only when you are ready for removal, the layer of color will effortlessly slide off your skin into your hand without the use of a harsh makeup remover. Ideal for those with sensitive eyes, contact lens wearers, and active people in search of an eyeliner whose look, hold and ease of removal is without compromise. Rated as a beauty breakthrough by PREVENTION Magazine.