Insures Marvelous Perms PHRE PERM's collagen protein and moisture retention ingredients work deep within the hair to condition, protect and strengthen hair fiber. PHRE PERM equalizes hair porosity for consistently uniform perm results. Works both during and after perming to add more body, bounce and sheen to your hair. Directions: When using water wrap perms: Shampoo. Towel dry. Apply PHRE PERM instead of water as you wrap the hair. Proceed with perm wave lotion as directed. When using lotion wrap perms: Shampoo. Towel dry. Apply PHRE PERM to entire head. Place under dryer until dry. Proceed with perm.