Color has reached the final frontier! Rid yourself of the unwanted grays and give hair down there a beautiful boost of color that's destined to brighten up more than your smile. GiGi shares a wonderful beauty secret with women and men all over the world with the introduction of Color Down Under - a safe (non-peroxide formula), effective and fun hair color for the hair down there! Color Down Under is specially formulated to be used on hair near and around the most sensitive private areas of the body, so that your color matches from head to toe, plus it's also great for covering unwanted grey hair! Color Down Under water activated gel is easy to use: simply add water to the powder, mix well, apply and set timer for 20 minutes until it's ready to wash off.